The skincare industry can often be a confusing place for consumers. With a plethora of products on the market, each boasting a myriad of health claims, it can be difficult to discern fact from fiction. Manufacturers often make grandiose claims about their skincare products, promising to deliver miraculous results. However, these claims can sometimes be greatly exaggerated, leaving consumers out-of-pocket and underwhelmed.

It is therefore crucial to exercise due diligence when shopping for skincare products. Taking claims about products at face value can often lead to disappointment. Instead, it is important to critically analyze the ingredients used within the product and compare them to the claims made about the product. This truth assessment can help establish whether or not the product really will live up to its claims.

In this article, we will be critically analyzing the Phytoestrogen Elasticity Renewal Body Treatment by Paula’s Choice. This body treatment product has made several claims about its effectiveness and benefits. We will be breaking down these claims and comparing them to the ingredients used in the product to determine if it can truly deliver on its promises.

So, let’s delve into the main claims being made about the Phytoestrogen Elasticity Renewal Body Treatment and break them down:

Claim #1: The Product Helps Improve Signs of Aging

Paula’S Choice’s Website States: “Helps visibly improve accelerated signs of aging in skin that appear with estrogen decline, like crepey texture, loss of suppleness and decreased resilience, especially on the chest, forearms and tops of hands.”

Truth Assessment: Possibly

Explanation: The product contains ingredients like Glycine Soja (Soybean) Seed Extract, Equol, Daidzein, and Genistein which are known for their potential anti-aging effects. Soybean extract is rich in isoflavones, which are known to have estrogen-like effects and can help combat signs of aging that occur due to estrogen decline. Equol, Daidzein, and Genistein are also isoflavones that can potentially improve skin elasticity and suppleness. However, the effectiveness of these ingredients can vary from person to person and depends on various factors like skin type, the severity of the signs of aging, and how the product is used.

Claim #2: The Product Contains a Unique Blend of Ingredients that Improve Skin’s Elasticity and Suppleness

Paula’S Choice’s Website States: “It contains a unique blend of soy-derived equol, genistein and daidzein + antioxidants that uniquely improve skin’s elasticity and suppleness.”

Truth Assessment: True

Explanation: The product does contain a blend of soy-derived ingredients (Equol, Genistein, and Daidzein) and antioxidants (Tocopherol). These ingredients are known to have potential benefits for the skin. Equol, Genistein, and Daidzein are isoflavones that can help improve skin elasticity and suppleness. Tocopherol, also known as Vitamin E, is a powerful antioxidant that can protect the skin from damage caused by free radicals, which can lead to signs of aging. Therefore, the claim that the product contains a unique blend of ingredients that can improve skin’s elasticity and suppleness is true.

Assessment Verdict:

Truth Rating: 7/10

Overall likelihood for product to make good on its claims: Likely

The product’s claims are largely substantiated by the ingredients it contains. The soy-derived ingredients and antioxidants are known to have potential skin benefits, including improving skin elasticity and suppleness and combating signs of aging. However, the effectiveness of these ingredients can vary from person to person and depends on various factors like skin type, the severity of the signs of aging, and how the product is used.

Users should be mindful that while the product contains ingredients known for their potential skin benefits, the concentration of these ingredients in the product is not specified. In skincare formulas, the concentration of an ingredient can significantly impact its effectiveness. Ingredient lists are in weight order, but this does not necessarily reflect the concentration of each ingredient in the product. Therefore, while the product contains beneficial ingredients, the effectiveness of the product may be less than expected if these ingredients are not present in sufficient quantities.

Remember, not all skincare products are created equal. Be skeptical of products that make grandiose claims without providing evidence to back them up. Look for products that contain ingredients known for their skin benefits and be mindful of the concentration of these ingredients in the product. Always do your research and consult with a dermatologist or skincare professional if you have any doubts or concerns.

This product review has been commissioned by Truth In Skincare (TiS), an independent industry regulator. The review is conducted by a TiS-appointed industry consultant, who utilizes a variety of reliable sources to ensure the accuracy and comprehensiveness of the information provided. These sources include CosIng (Cosmetic Ingredient Database – by the European Commission), the Personal Care Products Council (PCPC), and The US Food & Drug Administration (FDA). Additionally, various publicly available sources are also consulted to provide a well-rounded perspective on the product under review.