The skincare industry can often be a confusing place for consumers, with a myriad of products all claiming to offer the secret to perfect skin. Manufacturers make a wide range of health claims about their skincare products, promising everything from anti-aging effects to acne solutions. However, these claims are not always truthful and can sometimes be greatly exaggerated.

It’s important for consumers to exercise due diligence when shopping for skincare products. Taking claims about products at face value may leave consumers out-of-pocket and underwhelmed. It’s crucial to look beyond the marketing hype and examine the ingredients and their effectiveness.

In this article, we will be critically analysing the Pink Clay Glow Mask by Deascal. We will be examining the claims made about this product, comparing them to the ingredients used within the product, and performing a truth assessment to establish whether or not the product really will live up to its claims.

Claim #1: The product cleanses & removes impurities

Deascal’s Website States: “Cleanses & purifies the skin. Helps to remove impurities from pores for a cleaner look.”

Truth Assessment: True

Explanation: The ingredient Kaolin, also known as pink clay, is known for its ability to cleanse and purify the skin. It works by absorbing excess oils and impurities from the skin, which can help to clear out pores and give the skin a cleaner look.

Claim #2: The product makes skin look more radiant

Deascal’s Website States: “Enhances radiance.”

Truth Assessment: Possibly

Explanation: The product contains Niacinamide, which is known to improve skin texture and give the skin a radiant glow. However, the term “radiance” can be subjective and may vary from person to person. Therefore, while the ingredients may potentially enhance radiance, the effect may not be noticeable for all users.

Claim #3: The product supports the skin’s natural moisture barrier

Deascal’s Website States: “Aims to help maintain the skin’s natural moisture barrier.”

Truth Assessment: True

Explanation: The product contains ingredients like Olea Europaea (Olive) Oil and Vitis Vinifera (Grape) Seed Oil, which are known for their moisturizing properties. These ingredients can help to maintain the skin’s natural moisture barrier by preventing water loss and keeping the skin hydrated.

Claim #4: The product makes skin texture feel smoother

Deascal’s Website States: “Designed to help refine skin’s texture for a smoother feel.”

Truth Assessment: True

Explanation: The product contains Alpha Hydroxy Acids (AHA) derived from fruit extracts like Vaccinium Myrtillus Fruit Extract and Citrus Limon (Lemon) Fruit Extract. AHAs are known for their exfoliating properties, which can help to remove dead skin cells and refine the skin’s texture for a smoother feel.

Claim #5: The product nourishes the skin

Deascal’s Website States: “Nourishes skin with essential minerals & nutrients.”

Truth Assessment: True

Explanation: The product contains ingredients like Niacinamide and Panthenol, which are known for their nourishing properties. Niacinamide, also known as Vitamin B3, can help to improve the skin’s elasticity and boost its natural barrier function. Panthenol, also known as Vitamin B5, is a humectant that can attract and hold moisture, helping to hydrate and nourish the skin.

Assessment Verdict:

Truth Rating: 8/10

Overall likelihood for product to make good on its claims: Highly Likely

Based on the assessment of the claims made by Deascal’s product, it appears that the product is highly likely to fulfill its roles. The ingredients listed in the product are known for their skin benefits, such as cleansing, purifying, enhancing radiance, maintaining moisture, refining texture, and nourishing the skin. However, the term “radiance” can be subjective and may vary from person to person, which is why the truth rating is not a perfect 10.

It’s important to note that this assessment assumes all ingredients are used in effective quantities. In skincare formulas, the concentration of an ingredient matters. The ingredient list on skincare products is in weight order, meaning the first ingredient listed is the most abundant and the last ingredient listed is the least abundant. However, this doesn’t tell us the exact concentration of each ingredient. Some ingredients can be effective at very low concentrations, while others need higher concentrations to work.

Remember, not all claims made by skincare products are true. Some may be grossly exaggerated. A good rule of thumb is to do your own research on the ingredients listed on the product. Look for scientific studies or credible sources that support the claims made by the product. Also, be skeptical of claims that sound too good to be true, such as “eliminates all wrinkles” or “works overnight”. Real skincare results take time and consistent use.

This product review has been commissioned by Truth In Skincare (TiS), an independent industry regulator. The review has been conducted by a TiS-appointed industry consultant who has utilized a variety of reliable sources to ensure the accuracy and comprehensiveness of the review.

These sources include CosIng, the Cosmetic Ingredient Database managed by the European Commission, which provides detailed information about the ingredients used in cosmetic and personal care products. The consultant has also referred to the Personal Care Products Council (PCPC), an authoritative resource on the safety and regulatory aspects of personal care products.

Furthermore, the review incorporates information from The US Food & Drug Administration (FDA), a federal agency responsible for protecting public health by ensuring the safety, efficacy, and security of human and veterinary drugs, biological products, and medical devices, and by ensuring the safety of our nation’s food supply, cosmetics, and products that emit radiation.

In addition to these sources, the consultant has also referred to various other publicly available sources to provide a comprehensive and unbiased review of the product.